The American Society of Clinical Oncology needed a campaign to boost their membership numbers. The challenge was to use and evolve the existing ASCO brand while sharing current member stories in order to bring in new membership. The ‘I am ASCO’ campaign achieved this goal through snippets of member stories that demonstrated their involvement with ASCO and how it has made an impact in their lives. As a result, ASCO membership increased by 64% worldwide.

The campaign included banners, signage, print and digital ads, among other conference materials.

This work is a product of the relationship between ASCO and Merz Branding.