The International Sleep Products Association (ISPA) is a trade association based in Alexandria, Va. ISPA currently represents the sleep products industry and service suppliers around the world, with members ranging from multinational mattress and sleep products manufacturing companies to small, family-owned operations. The ISPA Expo is an annual showcase of bedding products and services.

The goal of this brochure was to entice exhibitors to participate in 2018’s expo. This was accomplished through the use of bold colorful typography, a clean layout and a subtle pattern carried throughout the piece. Information was presented in an organized easy to read way through the use of infographics.

This was created while working at Iris Creative.