Campaign materials created for a nonprofit organization ‘Every Child Fed’ promoting the 2017 Drive to Save Lives event. I was tasked with creating a fresh new look for the Topgolf Loudoun golf event to raise money for malnourished children.
Every Child Fed’s mission is to treat malnourished children by providing them with life-saving therapeutic peanut butter. My goal was to create a memorable and lasting impression for the donors and attendees. I translated their mission visually through illustration of a peanut plant and a graphic pattern of peanuts, which carries through across all the print and web materials. The bright color gradients help the different items pop and the clean page layout help get the message across in an easy to follow way.
The event’s promotional materials featured a sponsor program, brochures, web and social media graphics and a t-shirt campaign among others.