anco-logo anco-brochure anco-icons anco-banner anco-web
Oncology Association Branding
Branding materials designed for the Association of Northern California Oncologists. ANCO needed new branding to reflect their mission of providing education and resources for oncologists in the northern California community. I came up with a mark that conveyed communication and a sense of community with the overlapping shapes, with the outline of northern California overlaid on top to represent the location. The branding was applied to their membership brochure, signage and a new website. The idea was to incorporate elements from the logo as vehicles to display imagery and content in a clean and unique way. Also a suite of icons was created for easier identification of the various offerings. Client: Association of Northern California Oncologists (ANCO) This work is a product of the relationship between ANCO and Merz Branding.