ANCO is the Association of Northern California Oncologists. They needed new branding to reflect their mission of providing education and resources for oncologists in the northern California community. I came up with a mark that conveyed communication and a sense of community with the overlapping shapes, with the outline of northern California overlaid on top to represent the location.
The branding was applied to the membership brochure, signage and a new website. The idea was to incorporate elements from the logo as vehicles to display imagery and content in a clean and unique way. Also a suite of icons was created for easier identification of the various offerings.
This work is a product of the relationship between ANCO and Merz Branding.