A conference program and show banner designed for the Adult Congenital Heart Association 8th Annual National Conference held in Orlando, FL. The objective was to utilize ACHA’s new branding in a clean and engaging way. Having partnered with ACHA for several years now, I was challenged with pushing the branding beyond what was expected. I cropped the iconic heart graphic off the page to the point of abstraction in order to simplify the layout and allow for the text to take center stage. The show banner follows the same thinking, with the addition of the heart pattern in the background.
ACHA 8th National Conference